Overview of Microsoft Social Engagement October ’18 release – Part 1

Overview of Microsoft Social Engagement October ’18 release

 

Microsoft Social Engagement helps you harness the power of the web (social, search, and browse) to achieve business results. By putting intelligence from the web at the fingertips of sales teams, customer service agents, brand marketers, and across your organization, your employees can gather insights, meet customers and prospects on the channel of their choice, and build a trusted social presence.

Give marketers and PR teams the tools to measure and manage brand reputation. Empower service agents to solve problems effectively on any channel. Help sales teams forge better relationships by sourcing new leads and engaging them with relevant content.

The October ’18 release will continue to build on these strengths by adding new capabilities. (These release notes describe functionality that may not have been released yet. Delivery timelines and projected functionality may change or may not ship (see Microsoft policy).

The key themes for this release are:

  • Quick setup and instant insights: For the first time, Social Engagement will guide users of newly created solutions to success. It’s easy to access and set up and lets you start within minutes. Users will get instant value with intelligent insights. This is further improved by fast provisioning to get you directly into your fresh solution.
  • Insights from the web: Get accurate and actionable insights on your brand, products, competition, and industry from Microsoft’s proprietary web search and browse data sources. All insights are aggregated and anonymized to comply with Microsoft privacy policies.
  • Enhanced user guidance: Get the most value out of Social Engagement with an enhanced user guidance experience that will help you quickly learn how to get around and use the app effectively.
  • Additional languages: Microsoft Social Engagement will add support for several additional languages, significantly expanding our availability for customers in new markets and regions. Additional languages will be added for both the UI as well as for data acquisition.
  • Social Insights in Dynamics 365 for Marketing: Get contextual social insights from Microsoft Social Engagement in your Dynamics 365 for Marketing app. Track your campaigns and events and find out how they are performing on social media. Analyze your brand’s reputation with customizable dashboards. Configuring and getting started with Social Insights in Dynamics 365 for Marketing will be a simple and fast process.
Feature Release type Target release month
Quick setup and instant insights General Availability October 2018

Quick setup and instant insights in Social Engagement

Social media has become an intrinsic part of every successful marketing, customer service, and community management organization. Monitoring, measuring, and managing how a brand is perceived on social media is critical to the success of that brand. Starting to care professionally about the social presence of your brand can be challenging for companies. A lot of professional tools depend on consulting and training to get started.

The upcoming changes to Microsoft Social Engagement will address that. Accessing and getting started will be quick and easy with:

  • Self-service experience: Whether you want to give our app a try or buy it, a simple sign-up experience directly from our public website gives you a frictionless self-service experience to get started within minutes.
  • Quick setup: The simple first-run experience guides you to set up search topics for your brand with just a few clicks.
  • Instant insights: Historical data is acquired and loaded for your brands right after the quick setup, giving you instant insights for your brand from social media. You can then immediately start exploring with our interactive analytics.
Feature Release type Target release month
Social Insights in Dynamics 365 for Marketing General Availability October 2018

Social Insights in Dynamics 365 for Marketing

Social Insights are a set of widgets that show data from Social Engagement in other Dynamics 365 apps. In October ’18, Social Insights will be available to track campaigns in Dynamics 365 for Marketing.

 

Feature Release type Target release month
Additional languages General Availability December 2018

Additional languages

Microsoft Social Engagement is expanding with listening capabilities into new markets by adding more languages for data acquisition, sentiment analysis, and custom tags:

  • Bahasa
  • Czech
  • Hindi
  • Hungarian
  • Korean

The Social Engagement UI will be localized in additional languages:

  • Bahasa
  • Bosnian
  • Croatian
  • Czech
  • Hindi
  • Hungarian
  • Korean
  • Serbian
  • Slovenian
  • Thai
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